As we all know that the landscape of online marketing is shifting and becoming more and more competitive with every passing year. Based on digital marketing statistics of 2017, we can see that to be a successful marketer online you have to explore the 6 of the best marketing strategies as explained in this article below. So, in order to be ahead of the competition, what do you have to do as a small business digital marketing strategist in Cleveland, OH? You have to learn the tricks faster than anyone else! And when I say faster I mean, you must know what is working, where and how it works within a given a period of your digital marketing journey.
But how can you be able to achieve this target? Learn from the influencers or experts. Influencers are the “golden goose” of today’s digital marketing strategies. First, they have an established voice of authority and secondly they have mastered the art of digital marketing for either small, medium or any type of business.
Wondering how to find where some of the social media influencers hang out? Here is an epic list of the 50 top media power influencers.
What are the best 6 digital marketing strategies for small business entrepreneurs?
1. Social Media Marketing
Social media marketing is one way of gaining traffic or attention from social media networks such as Twitter, Facebook, Instagram, Pinterest, and others. Working with a well-defined social media marketing strategy – you can easily promote your products and services to potential customers including the general public.
For example, according to this data, the power base of social networking is expected to be 2.95 billion users by 2020. And as we speak, for instance, 60% of the population in North America alone has at least one social media account, and from the 2016 social media statistics, nearly 2.5 billion comments are made on Facebook pages every single month. So, why not tap into this gold mine to grow your small business as an online entrepreneur?
2. Email Marketing If there is one digital marketing strategy you should implement from the first day of starting your online business, it is building an email list.
Because you own it and you can use it whenever you want to reach out to your prospects and customers. In its broadest sense, commercial emails sent to potential or current customers can help you to understand their unique behaviors and keeping yourself engaged with them all the time.
You don’t have to worry when you need to announce a new product or a sale. Because you have already established a relation with your customers and you’re always in touch with them. And besides that, if you’re the type of entrepreneur who wishes to reap the benefits of digital marketing, but you do not enjoy so much of the social chaos, your inbox can be a place of solitude from the social media chaos.
3. Using a Blog to market your business
Never overlook the potential rewards a blog can provide to your small business. It is among the best ways that smart digital marketers are using to sell their businesses to the public. It is the best way you can enforce your brand as an expert so as your customers or readers can trust you in a particular field.
Bearing this in mind, use your blog to create a strong connection by sharing valuable content and hopefully encourage your readers or customers to visit your site regularly for more information or even more purchases.
4. Make use of local SEO
Definitely improving the SEO of your website translates into getting more traffic (customers) and ultimately making more sales. Google’s love for quality content and making use of Local SEO to rank for specific keywords that target a specific audience in your field can heavily and positively impact on your ROI (Return on Investment)
5. Networking with other people
Business networking is so powerful for entrepreneurs. It improves communication and creates a strong presence in the entrepreneurial ecosystem. So, using this digital marketing strategy productively can help you along the way to build a strong relationship with other entrepreneurs from different age groups, nationality and other fields of interest
6. Mobile video digital marketing strategy
According to marketers, video advertising is taking the digital marketing space by storm. It is estimated to reach $6 billion by 2018 to be spent in the United States alone. Marketers are using video apps to engage their audiences in tasks. So, as a small business entrepreneur, you can also dive into it and share your high-quality videos with your customers where ever they are. Youtube users are already reaping from this digital marketing strategy.