Audience-Driven Results For Cleveland Area Businesses
If you can’t find you online, neither can your customers. That’s where SEO will help you. Search Engine Optimization (SEO) defines the culmination of many components of your website that increase your online presence and findability. “Good” SEO is developed with your target audience in mind.
Below are some great questions to investigate with your digital marketing:
This is a great place to start. Finding the who, what, where, when and why is a critical part of understanding your ideal Cleveland area customer.
Looking at the sources or ways your ideal customer finds your business and identifying them is also important in who we target.
This is where we should look at what Cleveland area businesses are looking for when searching for your business. For example, do you just serve the west side or east side of Cleveland? This is what we should explore.
Providing content, tools and support that answers these questions helps deliver the right leads to your site, and converts these leads into customers who trust you for guidance and to get the results. And as the most cost-effective marketing strategy, SEO sounds logical, right? Great, so let’s get started!
Oh, hold on…so, I need to optimize my email, social channels, a blog and what else? What is keyword research? Google algorithm…sounds like a disease? Backlinks? Ugh…more like I need a back massage! How am I supposed to keep track of all of this AND keep growing my business?
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