PPC vs SEO – Which Is The Better Option?

The stats around Google’s pay-per-click (PPC) advertising is quite mind-boggling. A full 97% of Google’s revenue comes from PPC advertising. This totals to a whopping $21 billion annually. For a company which owns YouTube, Android, WhatsApp and dozens of other profitable brands, the sheer percentage it gets from PPC speaks volumes about how lucrative PPC […]

Facebook Ads For Beginners

Facebook is huge. As the largest social networking community in the world, it has an estimated 2.2 billion monthly active users. This social network went from being unknown a little over a decade ago, to now having billions of people on it today. With such a huge community, ignoring Facebook is definitely not an option […]