Search engine optimization is the key to making your website rank higher in the SERPs. The world of online digital marketing is evolving every day, and SEOs have to keep up with these changes by making sure their web properties are fully optimized. In 2022, digital marketers must always have their fingers on the pulse…
Audience-driven results If you can’t find you online, neither can your customers. That’s where SEO will help you. Search Engine Optimization (SEO) defines the culmination of many components of your website that increase your online presence and findability. “Good” SEO is developed with your target audience in mind. How do they search, research and shop…
The stats around Google’s pay-per-click (PPC) advertising is quite mind-boggling. A full 97% of Google’s revenue comes from PPC advertising. This totals to a whopping $21 billion annually. For a company which owns YouTube, Android, WhatsApp and dozens of other profitable brands, the sheer percentage it gets from PPC speaks volumes about how lucrative PPC is. A…
When it comes to search engine optimization (SEO) there is a thin line between incompetence and a scam. Too many people are getting ripped off online and this is simply because they cannot tell the difference between a genuine SEO expert and a rip-off. Hardly a day goes by without some sordid tale about an…
If you’re looking for a business and want to ensure your experience is a good one, chances are you start with an online search. You might look for just a name and street address, or you could be browsing online reviews to weigh your options. But when you’re doing that search, chances are you don’t…