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It’S 2022 – Are You Practicing Good SEO?

Audience-driven results If you can’t find you online, neither can your customers. That’s where SEO will help you. Search Engine Optimization (SEO) defines the culmination of many components of your website that increase your online presence and findability. “Good” SEO is developed with your target audience in mind. How do they search, research and shop…

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PPC vs SEO – Which Is The Better Option?

The stats around Google’s pay-per-click (PPC) advertising is quite mind-boggling. A full 97% of Google’s revenue comes from PPC advertising. This totals to a whopping $21 billion annually. For a company which owns YouTube, Android, WhatsApp and dozens of other profitable brands, the sheer percentage it gets from PPC speaks volumes about how lucrative PPC is. A…

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Is Your SEO Company Is Selling You Snake Oil?

When it comes to search engine optimization (SEO) there is a thin line between incompetence and a scam. Too many people are getting ripped off online and this is simply because they cannot tell the difference between a genuine SEO expert and a rip-off. Hardly a day goes by without some sordid tale about an…