Many experts and analysts will tell you that one of the most critical aspects of your business is your reputation. Consumers want to deal with an organization that they believe in, and they might look elsewhere if they feel like that particular company doesn’t share their same values or principles. If a competitor has a…
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It’s no secret that an online presence and a robust digital marketing strategy can do wonders for Cleveland, OH area companies in all sectors. However, many construction companies still don’t seem to grasp the importance of marketing online, and many of them end up giving up market share as a result. The construction industry can…
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It can be challenging to have a successful small business. There might be a range of obstacles preventing you from generating more leads to grow your clientele. Some HVAC businesses aren’t able to gain market share due to factors such as local competition, a lack of proper branding, or not being able to deliver in…
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Audience-driven results If you can’t find you online, neither can your customers. That’s where SEO will help you. Search Engine Optimization (SEO) defines the culmination of many components of your website that increase your online presence and findability. “Good” SEO is developed with your target audience in mind. How do they search, research and shop…
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The stats around Google’s pay-per-click (PPC) advertising is quite mind-boggling. A full 97% of Google’s revenue comes from PPC advertising. This totals to a whopping $21 billion annually. For a company which owns YouTube, Android, WhatsApp and dozens of other profitable brands, the sheer percentage it gets from PPC speaks volumes about how lucrative PPC is. A…
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