Reputation management is the process of influencing the public perception of an individual or group. While this originated in the public relations sphere, it has become increasingly prevalent with the advent of search results and social media. So, let’s find out why reputation management is so important. What are the different types of reputation management?…
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You could be the best loan officer in the mortgage industry, but let’s face it – if you aren’t marketing properly, you won’t be driving business. So, make sure you are incorporating these digital marketing tips into your strategy. Create High Quality Content Regardless of whether you are using email blasts, Facebook posts, or Instagram stories to reach potential…
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Facebook is huge. As the largest social networking community in the world, it has an estimated 2.2 billion monthly active users. This social network went from being unknown a little over a decade ago, to now having billions of people on it today. With such a huge community, ignoring Facebook is definitely not an option…
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Google has indicated that site speed will be one of its ranking factors in the upcoming mobile-first index. But what does this mean? Well, it’s simple, you can no longer expect your slow loading website to rank high in the SERPs. If your website is slow, then search engines will only crawl fewer pages. Recent…
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Brands must be careful what they say on social media communities. An ill-planned social campaign or post could come back to bite you. From major online media brands to popular snacks manufacturers, everyone is susceptible to a social media faux pas. Businesses worldwide use social media campaigns to win customers, but an ill-advised tweet or…
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