PPC vs SEO – Which Is The Better Option?

The stats around Google’s pay-per-click (PPC) advertising is quite mind-boggling. A full 97% of Google’s revenue comes from PPC advertising. This totals to a whopping $21 billion annually. For a company which owns YouTube, Android, WhatsApp and dozens of other profitable brands, the sheer percentage it gets from PPC speaks volumes about how lucrative PPC […]

Is Your SEO Company Is Selling You Snake Oil?

When it comes to search engine optimization (SEO) there is a thin line between incompetence and a scam. Too many people are getting ripped off online and this is simply because they cannot tell the difference between a genuine SEO expert and a rip-off. Hardly a day goes by without some sordid tale about an […]

Slow Website? It’s Killing Your Page Rank

Google has indicated that site speed will be one of its ranking factors in the upcoming mobile-first index. But what does this mean? Well, it’s simple, you can no longer expect your slow loading website to rank high in the SERPs. If your website is slow, then search engines will only crawl fewer pages. Recent […]

What Are 7 Things To Optimize For SEO In 2018?

Search engine optimization is the key to making your website rank higher in the SERPs. The world of online digital marketing is evolving every day, and SEOs have to keep up with these changes by making sure their web properties are fully optimized. In 2018, digital marketers must always have their fingers on the pulse […]

11 Simple Tips About Small Business Digital Marketing Trends (updated)

Updated November 20, 2017 As we all know that the landscape of online marketing is shifting and becoming more and more competitive with every passing year. Based on digital marketing statistics of 2017, we can see that to be a successful marketer online you have to explore the 11 of the best marketing strategies as […]