Get The Best Bang For Your Buck With Inbound Marketing.
Inbound marketing is an approach that’s focused on attracting customers through digital channels like blogs, search engines, and social media channels. By creating content designed to address the pain points and needs of your potential customers, inbound marketing attracts qualified prospects and builds brand awareness, reputation and trust for your business leads move through the sales cycle. In a nutshell, your goal is to turn complete strangers into customers that become loyal brand advocates.
According to Hubspot, one of the industry’s leading inbound marketing experts, there are four stages of inbound marketing:
- Content creation and distribution
Your first step is to create content that your customers need and want. Make sure it serves a purpose, like answering a question, providing instruction, or pointing out a need. Then, share this content in the places where your ideal customers are. Successful marketing starts and ends with your customers. Integrated marketing doesn’t mean you have to be in every market, only where your customers are.
- Lifecycle marketing
Not all stages of the sales cycle are equal. You talk to strangers differently than you’d talk to loyal customers. Your messaging should reflect the differences. From educating to engaging to nurturing, your content should help transform strangers into repeat customers.
Digital marketing works because it provides you with data that helps you learn about your customers. Over time, you’ll learn more and more about your leads which will allow you to create more relevant, personalized messaging that speaks directly to their specific needs.
Content creation, publishing, distribution and data analysis all work together to help you create and distribute the right content to the right audience at the right place and time. We believe in Hubspot’s approach, and our team is Hubspot certified to work with their tools to get you results.
Let us help your Cleveland or Akron, OH business find the best inbound marketing strategy.