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Inbound Marketing

Get The Best Bang For Your Buck With Inbound Marketing.

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Inbound Marketing

Inbound marketing is an approach that’s focused on attracting customers through digital channels like blogs, search engines, and social media channels. By creating content designed to address the pain points and needs of your potential customers, inbound marketing attracts qualified prospects and builds brand awareness, reputation and trust for your business leads move through the sales cycle. In a nutshell, your goal is to turn complete strangers into customers that become loyal brand advocates.

According to Hubspot, one of the industry’s leading inbound marketing experts, there are four stages of inbound marketing:

  • Content creation and distribution

Your first step is to create content that your customers need and want. Make sure it serves a purpose, like answering a question, providing instruction, or pointing out a need. Then, share this content in the places where your ideal customers are. Successful marketing starts and ends with your customers. Integrated marketing doesn’t mean you have to be in every market, only where your customers are.

  • Lifecycle marketing

Not all stages of the sales cycle are equal. You talk to strangers differently than you’d talk to loyal customers. Your messaging should reflect the differences. From educating to engaging to nurturing, your content should help transform strangers into repeat customers.

  • Personalization

Digital marketing works because it provides you with data that helps you learn about your customers. Over time, you’ll learn more and more about your leads which will allow you to create more relevant, personalized messaging that speaks directly to their specific needs.

  • Multi-channel

Content creation, publishing, distribution and data analysis all work together to help you create and distribute the right content to the right audience at the right place and time. We believe in Hubspot’s approach, and our team is Hubspot certified to work with their tools to get you results.

Let us help your Cleveland or Akron, OH business find the best inbound marketing strategy.

The Reason We Do Things The Way We Do At 216 Marketing

    review rating 5  I worked with Brett and he did one of the best jobs I have experienced with this type of project. I am not a web expert, but I feel like I know so much more having him explain in plain English what we needed to do. I will be using his services for all web projects moving forward.

    thumb Fred Ferrell

    review rating 5  216 is extremely knowledgeable in creating overarching internet marketing strategies. I have learned how to improve my own business and stay up to date with the latest marketing trends.

    thumb Lynn Black

    review rating 5  I have had a working relationship with the founder of 216 Marketing for over 4 years and he continues to impress his clients with follow through and performance. I can't express in short words the amount of skill and expertise that Brett has accumulated over the years. Not only that, but he uses everything he knows to his fullest potential to provide a return on your investment as a client. In Brett's years prior to 216 Marketing, he designed a marketing strategy that allowed our company to grow our inbound marketing presence by 300% overall in less than two years. I highly suggest that anyone looking for a digital marketing strategy go to him first. You won't be sorry. He made me look good in front of our CEO and board. We continue to work together on strategy for my private clients as well. Brett used Hubspot and his vast knowledge of SEO best practices to allow our company to compete against Lowe's and Home Depot.

    thumb Lee Quessenberry