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Inbound Marketing

Get The Best Bang For Your Buck With Inbound Marketing.

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Inbound Marketing

Inbound marketing is an approach that’s focused on attracting customers through digital channels like blogs, search engines, and social media channels. By creating content designed to address the pain points and needs of your potential customers, inbound marketing attracts qualified prospects and builds brand awareness, reputation and trust for your business leads move through the sales cycle. In a nutshell, your goal is to turn complete strangers into customers that become loyal brand advocates.

According to Hubspot, one of the industry’s leading inbound marketing experts, there are four stages of inbound marketing:

  • Content creation and distribution

Your first step is to create content that your customers need and want. Make sure it serves a purpose, like answering a question, providing instruction, or pointing out a need. Then, share this content in the places where your ideal customers are. Successful marketing starts and ends with your customers. Integrated marketing doesn’t mean you have to be in every market, only where your customers are.

  • Lifecycle marketing

Not all stages of the sales cycle are equal. You talk to strangers differently than you’d talk to loyal customers. Your messaging should reflect the differences. From educating to engaging to nurturing, your content should help transform strangers into repeat customers.

  • Personalization

Digital marketing works because it provides you with data that helps you learn about your customers. Over time, you’ll learn more and more about your leads which will allow you to create more relevant, personalized messaging that speaks directly to their specific needs.

  • Multi-channel

Content creation, publishing, distribution and data analysis all work together to help you create and distribute the right content to the right audience at the right place and time. We believe in Hubspot’s approach, and our team is Hubspot certified to work with their tools to get you results.

Let us help your Cleveland or Akron, OH business find the best inbound marketing strategy.

The Reason We Do Things The Way We Do At 216 Marketing

    review rating 5  If you're looking for quality website traffic and leads, look no further than 216 Marketing. I worked with Brett for years, and this guy is a seasoned SEO and Hubspot guru with years of real-world experience who produced REAL results for us. He'll do the same for you!

    thumb John Wiltgen
    11/30/2017

    review rating 5  Been working with Brett for many years on multiple projects. The insight, knowledge and suggestions given were top notch and helped me stay ahead of the competition. He has helped with website builds, SEO, Hubspot and marketing strategy. I would not hesitate to work with 216 Marketing again.

    thumb Stuart Chamberlain
    11/30/2017

    review rating 5  I have had a working relationship with the founder of 216 Marketing for over 4 years and he continues to impress his clients with follow through and performance. I can't express in short words the amount of skill and expertise that Brett has accumulated over the years. Not only that, but he uses everything he knows to his fullest potential to provide a return on your investment as a client. In Brett's years prior to 216 Marketing, he designed a marketing strategy that allowed our company to grow our inbound marketing presence by 300% overall in less than two years. I highly suggest that anyone looking for a digital marketing strategy go to him first. You won't be sorry. He made me look good in front of our CEO and board. We continue to work together on strategy for my private clients as well. Brett used Hubspot and his vast knowledge of SEO best practices to allow our company to compete against Lowe's and Home Depot.

    thumb Lee Quessenberry
    11/30/2017